We are a high-tech sneaker creation lab in Los Angeles helping creators across entertainment, sports, and business build their brands through footwear.

OMAR BAILEY WITH THE STARS

WHO WE ARE

04

CELEBRITIES AND STARS OMAR BAILEY HAS PREVIOUSLY DESIGNED OR PROTOTYPED FOOTWEAR FOR.

LADY GAGA

SINGER-SONGWRITER AND ACTRESS

JAY Z

RAPPER, RECORD EXECUTIVE, AND ENTREPRENEUR

QUEST LOVE

MUSICIAN AND RECORD PRODUCER, FRONTMAN OF THE ROOTS

KARIM BENZEMA

INTERNATIONAL FOOTBALL SUPERSTAR FRENCH NATIONAL TEAM

JOSE BAUTISTA

MLB LEGEND, 5X ALL STAR

ALLAN HOUSTON

NBA LEGEND, 2X ALL STAR AND OLYMPIC GOLD MEDALIST

TERRY CREWS

NFL STAR, ACTOR, AND TV HOST

FRANK LUCAS

NO INTRODUCTION NEEDED

HYPEBEAST

Omar Bailey, Former Head of adidas YEEZY Innovation Lab, is Launching a Sneaker Production Company

Council Of Fashion Designers Of America

Named “the shoe guy” in art school, who knew that Omar Bailey's sketch book of sneaker designs would evolve into the businessman he is today?

Business Insider

Former Adidas executive, Omar Bailey, who helped make Yeezy shoes a reality is trying to make it easy for anyone to start a sneaker brand

Essence

Former Head of Yeezy-Adidas Innovation Lab Raises $6M For New Company, Marking It One Of The Largest Investments For A Black Founder This Year

Footwear News

Former Head of Yeezy-Adidas Innovation Lab Secures $6 Million in Funding to Launch Full-Service Sneaker Production Company

Business of Fashion

Hyper Growth Is Over for Sneakers. What’s Next?